Best Basketball Shoe Basketball Shoes 2014 For Girls Nike for Kds Jordans for Women For Men Photos

Best Basketball Shoe Biography

Source:- Google.com.pk
Kevin Durant lamented to Sports Illustrated in a cover story last year about how he was sick of being No. 2. Durant was selected second in the NBA draft and was second in the MVP voting three times. His Oklahoma City Thunder finished runner-up to the Miami Heat in the 2012 NBA Finals and Durant was widely considered the NBA’s second best player entering this season. The man standing in front of him is/was often four-time MVP LeBron James.

Durant is now in the midst of the best season of his career while carrying the Thunder to a league-leading 40 wins. He has closed the gap with James on the court and is the heavy favorite to win his first MVP award. Durant has also closed the gap with James off the court when it comes to selling shoes.

Sales for Durant’s Nike signature sneakers jumped 400% last year from $35 million to $175 million in the U.S., according to research firm SportsOneSource. “The KD VI is an outstanding shoe and did really well last year, particularly at Christmas,” says SportsOneSource analyst Matt Powell. “Durant has really come into his own as a player and a personality.”

Durant signed a seven-year deal, $60 million deal with Nike in 2007. It was the last mega-contract handed out to an NBA rookie by the big shoe companies. Durant’s on-court success triggered incentives in his Nike deal that pushed it north of $10 million a year, but the deal was slow to pay off for the $26 billion in sales sports giant. Nike sold only $15 million at retail of KD’s shoes in 2011 and some blamed OKC’s small market size. But the Thunder made the NBA Finals in 2012 and Durant’s Nike sales more than doubled before skyrocketing again in 2013.

The NBA is hot right now with franchise values soaring and the league on the verge of a blockbuster new TV contract. The basketball shoe market is also booming with total sales up 20% in the U.S. to $4.5 billion last year, according to SportsOneSource.

James remains the NBA’s leading shoe salesman. Nike sold $300 million of his signature sneakers last year, as he picked up his fourth MVP trophy and second NBA title. Sales were flat versus the prior year after a 50% jump in 2012. James is the NBA’s leading endorser pulling in $42 million a year and Nike represents his biggest paycheck at an estimated $20 million a year.

James caused a stir early in the NBA season when he rarely wore his Nike LeBron 11s during games. In the Heat’s first 18 games, James wore his new kicks only two complete games, according to the Wall Street Journal. Nike tweaked the shoes to fit the specifications of the six-foot-eight, 250 pound James and he has been wearing them regularly ever since. Sales for the LeBron 11, which retail for $200, were up early in the season before flattening out over the holidays. Powell doesn’t think the James’ fit issues had any effect on sales. “These shoes are custom made for athletes,” he says. “Cosmetically the shoe looks the same, but it is not same shoe.”
The gap between James and Durant and everybody else is vast. In the U.S., Durant sells three-and-a-half times the shoes of Kobe Bryant, who ranks No. 3. Bryant is the NBA’s most popular player in China and has connected with the Chinese people through eight straight years of extended offseason visits for Nike. Bryant’s shoes are a big seller in China, but moved only $50 million at retail last year in the U.S. Bryant was an Adidas athlete the first six years of his career, before joining Nike in 2003 with a five-year, $45 million deal. His current deal pays more than $15 million annually.

Best Basketball Shoe Basketball Shoes 2014 For Girls Nike for Kds Jordans for Women For Men Photos

 Best Basketball Shoe Basketball Shoes 2014 For Girls Nike for Kds Jordans for Women For Men Photos

 Best Basketball Shoe Basketball Shoes 2014 For Girls Nike for Kds Jordans for Women For Men Photos

 Best Basketball Shoe Basketball Shoes 2014 For Girls Nike for Kds Jordans for Women For Men Photos

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 Best Basketball Shoe Basketball Shoes 2014 For Girls Nike for Kds Jordans for Women For Men Photos

 Best Basketball Shoe Basketball Shoes 2014 For Girls Nike for Kds Jordans for Women For Men Photos

 Best Basketball Shoe Basketball Shoes 2014 For Girls Nike for Kds Jordans for Women For Men Photos

 Best Basketball Shoe Basketball Shoes 2014 For Girls Nike for Kds Jordans for Women For Men Photos

Best Basketball Shoe Basketball Shoes 2014 For Girls Nike for Kds Jordans for Women For Men Photos 

 Best Basketball Shoe Basketball Shoes 2014 For Girls Nike for Kds Jordans for Women For Men Photos

 Best Basketball Shoe Basketball Shoes 2014 For Girls Nike for Kds Jordans for Women For Men Photos